Great storytelling will always be at the heart of Entertainment Advertising. But in today’s fast, dopamine-fueled landscape, what truly cuts through is the feeling those stories deliver. It’s that emotional pull that makes audiences stop scrolling and start watching.
That’s the mindset I bring to my work. I edit with a feeling-first approach, guided by sound design and music. As both an editor and a musician/DJ, I’ve developed a natural sense for pacing—always striving for that brain-tingling rhythm that keeps viewers locked in from start to finish.
I’ve honed that style across TV and social spots while working under quick turnarounds, harsh deadlines, and fast-paced environments. Now, I’m branching into full-length trailers with the same guiding question at the core: what feeling are we selling here?